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Inclusive Marketing & Communications: A Practical Approach

Think critically about the materials you create

The diversity, equity, and inclusion (DEI) journey looks different for everyone and every organization. St. Thomas has developed the course, Inclusive Marketing & Communications: A Practical Approach, as a practical tool to aid you on your journey.

From images and body copy to presentations and emails, our DEI Viewfinder tool will guide you in examining content through a diversity, equity, and inclusion (DEI) lens, identifying common pitfalls that can send unintended messages and undermine inclusivity.

This program is designed for: Anyone who creates, reviews, or shares content for your organization and wants to help make that content more inclusive.

  • Program Details
  • What You'll Learn
  • Topics Covered
  • Program Details

    Program Format: Online, self-guided

    Length of Program: 2 hours

    Cost: $75

    What You'll Learn

    When you've completed "Inclusive Marketing & Communications: A Practical Approach," you will be able to:

    • Use the DEI Viewfinder tool to identify opportunities to improve the inclusiveness of marketing and communications content.
    • Provide feedback on the inclusiveness of content with care and respect.
    • Contribute to a culture of critical thinking and dialogue around diversity, equity, and inclusion.

    Topics Covered

    This program will include:

    • DEI Viewfinder tool
    • Personal DEI objectives and growth
    • Creating inclusive content
    • Providing feedback to others
    • Creating a culture of inclusivity
    • Continuous development and growth in DEI
    • Examples of content that do not promote inclusivity
    • DEI values

    Program Details

    Program Details

    Program Format: Online, self-guided

    Length of Program: 2 hours

    Cost: $75

    What You'll Learn

    What You'll Learn

    When you've completed "Inclusive Marketing & Communications: A Practical Approach," you will be able to:

    • Use the DEI Viewfinder tool to identify opportunities to improve the inclusiveness of marketing and communications content.
    • Provide feedback on the inclusiveness of content with care and respect.
    • Contribute to a culture of critical thinking and dialogue around diversity, equity, and inclusion.

    Topics Covered

    Topics Covered

    This program will include:

    • DEI Viewfinder tool
    • Personal DEI objectives and growth
    • Creating inclusive content
    • Providing feedback to others
    • Creating a culture of inclusivity
    • Continuous development and growth in DEI
    • Examples of content that do not promote inclusivity
    • DEI values